Endorsers’ options and you can appeal were subsequent explored out of endorser and you may device congruence and you may consumer elaboration
Endorsers’ options and you can appeal were subsequent explored out of endorser and you may device congruence and you may consumer elaboration In terms of congruence, the latest “match-upwards hypothesis” shows that recommendations escalation in persuasiveness if you have an effective matchmaking between your product group while the endorser’s possibilities otherwise appeal (Hsu and you […]